Below is a note taken from my journal. I created this as a plan, a guide, a reminder on how I want to frame and create content.
Hope you get some value out of it.
Anything related to content I produce.
Framing
- I’m just an enthusiast, not an expert
- I’m helping teach my past self
- Just document, not create
- Keep it atomic, one story or message
- Contextualize, be specific
- Be patient with results
- The goal is the action, not views or subscribers.
- Publishing a video.
- Practicing a skill – communication, storytelling, rapport.
- How can I polarize people with what I’m about to say?
- Speaking 100% from my experience and perspective
- Help educate my audience on who I truly am?
Brand
- To show my process and journey, to have every step documented
- To show you can overcome the obstacles you’re facing
- To leave with a tactic you can also use
- To leave questioning a belief or obstacle
- To leave feeling more confident you can achieve your goal
Content ideas
Learning
- What did I just learn that’s helping me?
- What did I just read/learn/hear that challenges a belief I hold?
- What’s something I’m trying out? Why did I start? What have I learned so far?
- What’s an action I’ve taken that’s produced a benefit?
- What’s a problem I’ve just recently solved? What’s something I was previously struggling with? Previously thinking about?
- What’s something that’s been a waste of time lately?
- What’s something I wish I had right now that I could give others?
- What’s something Jack is interested in right now? What have I learned about that?
- What book did I just finish? How can I synthesize my learnings?
- What’s a skill I’m trying to learn right now? Where am I at now? What have I learned? What do I need to improve?
- What’s a comment or some opinion I just read/heard? What are my beliefs? What have I learned?
- What’s a process I’ve been following lately? How can I share my system/process for something?
Processing Thoughts
- What idea or thought do I need to process?
- What’s something I can question and talk through? Why? Why do we do this? Why is this a certain way?
Connection
- What’s a problem I’m currently facing?
- What’s a character flaw that just presented itself that I can share?
- What authenticity can I share that’s relevant?
- What’s something transparent I can share to build emotional connection, rapport, relatability?
- What’s a fear that recently presented itself?
- What’s something you didn’t know about me? What’s something I just learned about myself?
- Pick something from Everything I Know About Myself or #personal
Storylines
- Loss and redemption hardship
- Us vs. Them polarization
- Before and After transformation
- Amazing discovery – how it’s helped me and can help you
- Secret-telling
- Third-person testimonial